Working as an Art Director in the advertising industry for over 25 years I’ve gained a great deal of experience creating concepts and art directing work through to the finished article. Be it posters, ads, leaflets, brochures or catalogues, I’ve done it. Working at ad agencies in London (ABM, DDB), Manchester (Radford, Stowe/Bowden/Wilson, CSM, McCann, Rex Stewart), Leeds (Murray/Malty/Walker/West) and in Sydney (McCann – ‘below the line’, freelance).
In addition I also work as a photographer having learnt from some of Manchester’s best photographers such as Ian Woolams, David Seed, Tom Graty, Paul Fosbury, and John Cooper to name but a few. Shooting everything from The Royal Scots Dragoon Guards at Edinburgh Castle, windswept crags in the Dales (Craghoppers), Hitchcockesque shower scenes (Norweb), Heavy Metal drummers (York Races), to primary school kids in class (YPO/Galt Education). Most of the work on this site I have both directed and shot for clients (work featuring hired photography will be credited where applicable).
Recently I have applied the skills acquired working in the ad industry to ‘wedding photography’ which lends itself well to more of a ‘reportage/photojournalism’ feel rather than just point and click. Portraits don’t have to be boring anymore, they can be dynamic.
SKILLS:Fully Mac literate in Photoshop, InDesign, Illustrator, Quark and Freehand. Familiar with Dreamweaver MX. Have experience using and publishing with WordPress and MailChimp. A comprehensive understanding of print and colour processing involving everything from large scale 48 sheet sites, 6 sheet posters, asdshells, bus sides/rears, double page spreads, catalogues, folders, packaging, point of sale, to single page one colour flyers.Art Directing work through from initial concept to the finished product. Organising an executing photographic shoots (both as the art director and as the photographer). Hiring photographers, studios, models (children and adults), set makers, model makers, stylists. Working within budget.I have also been known to build photographic sets (see Copper Dragon bar pump) and illustrate when required.Some experience in TV advertising working for Murray, Maltby, Walker & West at Yorkshire TV.
“Working with Carlos was an absolute pleasure: he hit the nail on the head with the logo extremely quickly. I was delighted with all aspects of his service. His communication was quick and efficient and his ‘no-fuss’ ‘no-trouble’ attitude was a joy. All-in-all 11 out of 10! Don’t hesitate to use Carlos, but don’t insult him with ridiculously low fees either. His work is top-notch and worth every penny. I’ve worked with a lot of freelancers and he ranks in the top few”. Vanessa Britton, Director, Wiserweb www.wiserweb.co.uk
“Some of these adverts are genius! Excellent work – really, very happy!”
Vanessa Britton, Director, Wiserweb www.wiserweb.co.uk
“One word to describe Carl is AMAZING !!!!!!. He delivered and was very friendly in the process also; he was interested in the job and provided feedback based on past experience. I could not have asked for a nicer and more intelligent person to complete this workstream; will definitely work with him again. ”Lola Shola, Agua Water
Carlos was incredible. He understood my vision and even offered more ideas. I went with his idea even over my own as he was right on target. He was always accommodating in my request for some nuances, prompt in service and quality – even over the holidays. A real joy and professional to work with – Highly recommend him and his talents. Sheryl Matthys. The Dog Expert. Westfield, IN, US
I really recommend Carl, he designed a new logo for us. He was an excellent communicator, efficient and I actually ended up enjoying the process. Emma Hynes:The society for conservation of Independent Practice, SCIP
Well done Carl, brilliant and concise , followed the brief perfectly and produced a fantastic clean result! Great communication throughout. Peter and Amanda Crompton – Nexus Ark
It was very easy to work with Carl. He created several fantastic options to begin with and developed a fantastic logo for my business which really explains the meaning and ethos of my business. Highly recommended. Great communication. So happy. Georgie Davies Cwtches Dog Training & Behaviour